Hi, I'm Preetha!

UX/UI Designer &

Problem Solver

Specializing in transforming complex workflows into clear, efficient and trustworthy systems.

- Nice to meet you!

Preetha Pandiyan

UX/UI Designer & Problem Solver

Hi, I’m Preetha Pandiyan. For the past 7+ years, I’ve been designing digital products that cut through complexity and bring clarity to everyday work.

I approach every project by learning the domain quickly and translating into intuitive flows. Teams value me for simplifying systems without losing depth or accuracy.

At the end of the day, I design products that feel familiar, yet make life easier.

  • 7+

    Years of Experience
  • 8+

    Domains
  • 35+

    Modules
- domains

Industries I’ve worked in

  • TeleCom

    Subscriber & Device Management

  • Inventory

    Workflow & Approvals Management

  • E-commerce

    Customer Engagement Platform

  • Financial Services

    Internal Systems & Compliance

  • Media & TV

    TV Application

  • Sustainability

    Carbon Footprint Tool

  • Legal Tech

    Law Accessibility Tool

  • E-Learning

    Interactive Education Interface

- Principles

My Design Principles

Design for usability and trust

Understand deeply

Learn the business and users.

Clarity first

Make interactions self-explanatory.

Consistency matters

Use patterns to build trust.

Design for real use

Reflect real processes digitally.

Connect the dots

Avoid repeated inputs with linked data.

Iterate with purpose

Let feedback guide improvements.

- Philosophy

My Working Style

Agile Philosophy

I believe great products are built with users, not just for them. I involve them early, test often, and iterate quickly with the team to make sure we’re always moving in the right direction.

  • Involve users early
  • Collaborate closely
  • Test often
  • Iterate fast
- Services

How I can help your next project

preetha.pndn@gmail.com
  • 01

    UX Research & Strategy

    Understand users, map pain points, and define the right problems to solve.

  • 02

    Product & Workflow Design

    Design end-to-end processes that are clear, efficient, and scalable.

  • 03

    UI Design & Systems

    Create interfaces that are visually consistent and easy to maintain.

  • 04

    Prototyping & Testing

    Build and validate interactive prototypes before committing to development.

  • 05

    Design Documentation

    Provide clear, developer-friendly design specs and guidelines.

- Projects

A look at how I’ve Tackled Problems

01/ Elixir Master
For a financial services firm, I built a unified desktop platform managing clients, tasks, and compliance workflows.
Elixir Master Screenshot
Impact

Streamlined daily workflows, improved accountability, and enabled real-time collaboration across departments.

View Project
02/ Subscriber Management System (SMS)
At TCCL, I rebuilt a mission-critical system managing over 2 million subscribers.
Subscriber Management System
Impact

Designed a fast, reliable, and transparent workflow, cutting navigation time, and brought clarity to high-stakes financial operations.

View Project
03/ Reward Rally
At PRO, I built a loyalty platform for e-commerce brands.
Reward Rally
Impact

Designed a gamified loyalty loop with points, tiers, and referrals, seamlessly integrated into Shopify.

View Project
04/ Inventory Management System (IMS)
At TCCL, I built a desktop platform handling procurement, distribution, and lifecycle tracking for STBs and accessories.
Inventory Management System
Impact

Built a fully linked, approval-driven ordering and distribution system with zero redundant data entry.

View Project
- RECOMMENDATION

Trusted Voices

I had the pleasure of working with Preetha in our UX team, and she quickly proved herself to be an invaluable asset. She has an exceptional ability to grasp new concepts at lightning speed and apply them effectively in her work. Preetha is not only reliable and trustworthy, but she also consistently goes above and beyond expectations.

Her designs stood out for their creativity, clarity, and impact, truly a class apart. Whether it was a straightforward task or a highly complex project, she handled it with confidence, skill, and attention to detail. I have no doubt that she will excel in any challenging endeavor she takes on.

I wholeheartedly recommend Preetha for any role in UX design or related fields, she is someone you can count on to deliver excellence every time.

- Let's Connect

Get in touch

I'm currently avaliable to take on new projects, so feel free to send me a message about anything that you want to run past me. You can contact anytime at 24/7.