@ 2025. Preetha Pandiyan

Preetha Pandiyan

@ 2025. Preetha Pandiyan

Hej!, I'm Preetha!

UX/UI Designer |

SaaS & Mobile Apps

Specializing in transforming complex workflows into clear, efficient and trustworthy systems.

View Case Studies
View Resume
- About Me

Preetha Pandiyan

UX/UI Designer | SaaS & Mobile Apps
Let's Connect

Hej! I’m Preetha Pandiyan, based in Malmö, Sweden, and I’m passionate about designing digital experiences that people love to use. Over the past 2 years I’ve dedicated myself fully to UX/UI design, building SaaS platforms and mobile apps, and before that I spent 5 more years in broader design roles.

I took a conscious step into UX/UI because I found myself drawn to solving real user problems, rather than just making things look nice. That shift included a career break, which I used to upskill and refocus my path on design.

Today, having worked across 8+ industry domains and collaborated closely with business stakeholders, developers, and product teams, I bring flow-to-interface thinking, design-systems awareness, and a human-centered mindset. Now based in Malmö and actively learning Swedish, I’m excited to grow my design career in Sweden and contribute to great products that truly matter.

Skills:

  • SaaS UX
  • Mobile & web design
  • Design systems & component libraries
  • User-centred research & usability testing
  • Stakeholder collaboration

Tools & Languages:

  • Figma, Adobe XD
  • English (fluent)
  • Swedish (beginner, learning)

  • 2+

    Years of Experience

  • 8+

    Domains

  • 35+

    Modules
- domains

Industries I’ve worked in

  • TeleCom

    Subscriber & Device Management

  • Inventory

    Workflow & Approvals Management

  • E-commerce

    Customer Engagement Platform

  • Financial Services

    Internal Systems & Compliance

  • Media & TV

    TV Application

  • Sustainability

    Carbon Footprint Tool

  • Legal Tech

    Law Accessibility Tool

  • E-Learning

    Interactive Education Interface

- Principles

My Design Principles

Design for usability and trust

Understand deeply

Learn the business and users.

Clarity first

Make interactions self-explanatory.

Consistency matters

Use patterns to build trust.

Design for real use

Reflect real processes digitally.

Connect the dots

Avoid repeated inputs with linked data.

Iterate with purpose

Let feedback guide improvements.

- Philosophy

My Working Style

Agile Philosophy

I believe great products are built with users, not just for them. I involve them early, test often, and iterate quickly with the team to make sure we’re always moving in the right direction.

  • Involve users early
  • Collaborate closely
  • Test often
  • Iterate fast
- WHAT I DO

How I can help your next project

preetha.pndn@gmail.com
  • 01

    User-Centred Research

    I dig into real user workflows, uncover needs and define success metrics.

  • 02

    Wireframes to UI

    From sketches to detailed UI in Figma, I bring clarity and polish.

  • 03

    Design Systems

    I build reusable components that keep products consistent and future-proof.

  • 04

    Cross-Functional Collaboration

    I partner with product managers, developers and stakeholders to align design with business and tech goals.

  • 05

    SaaS & Mobile Expertise

    Whether it's a large enterprise tool or a mobile app, I adapt quickly to domain complexity and deliver meaningful experiences.

- CASE STUDIES

A look at how I’ve tackled problems

01/ Elixir Master
For a financial services firm, I built a unified desktop platform managing clients, tasks, and compliance workflows.
Elixir Master Screenshot
Impact

Enhanced internal workflow efficiency by 45%, integrating communication tools and unifying firm-wide operations.

View Case Study
02/ Subscriber Management System (SMS)
At TCCL, I rebuilt a mission-critical system managing over 2 million subscribers.
Subscriber Management System
Impact

Reduced operator errors by 70% and improved data lookup speed by 50% with modular dashboard redesign.

View Case Study
03/ Reward Rally
At PRO, I built a loyalty platform for e-commerce brands.
Reward Rally
Impact

Increased customer engagement 2× and boosted repeat purchases by 35% through a gamified rewards experience.

View Case Study
04/ Inventory Management System (IMS)
At TCCL, I built a desktop platform handling procurement, distribution, and lifecycle tracking for STBs and accessories.
Inventory Management System
Impact

Improved inventory traceability by 60% and cut purchase-to-installation time by 35% with a structured lifecycle design.

View Case Study
- RECOMMENDATION

Trusted Voices

Karthikeyan VK

Karthikeyan VK

CTO at PRO | Microsoft AI MVP |

Author | Thought Leader

I had the pleasure of working with Preetha in our UX team, and she quickly proved herself to be an invaluable asset. She has an exceptional ability to grasp new concepts at lightning speed and apply them effectively in her work. Preetha is not only reliable and trustworthy, but she also consistently goes above and beyond expectations.

Her designs stood out for their creativity, clarity, and impact, truly a class apart. Whether it was a straightforward task or a highly complex project, she handled it with confidence, skill, and attention to detail. I have no doubt that she will excel in any challenging endeavor she takes on.

I wholeheartedly recommend Preetha for any role in UX design or related fields, she is someone you can count on to deliver excellence every time.

- CONTACT

Ready to start a conversation?

I’m based in Malmö, Sweden and available for UX/UI design roles across the Nordic region. Whether you have a specific project or just want to explore synergies — let’s talk!